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People will buy from someone they like.
Your clients may or may not meet you face to face, but it is essential that they like you, either because of your personal touch, appearance and attitude or through the image that is portrayed within your business.
It is not just your product or service, but the whole experience of dealing with you and your company that has to meet the client’s need for a ‘good experience’.
Nothing in business happens without interpersonal relationships and, while it is vital to get more customers and keeping them happy, it is just as important to attract the right business partners, suppliers and employees....
(Excerpt from 'How to use the Law of Attraction')
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