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Click here for more information about
'The Power of Niche Marketing'
or to purchase for only $12.95
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Marketing
If people don't know about your business, they are not going to buy your products or service. If people are not buying your products or service, you do not have a business - only a hobby....
Effective marketing is one of the key ingredients of business success!
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Any business selling a product or a service has to choose between being a generalist or a specialist.
Will you go for large production, cheaper price and broader, less defined customer profile? Or would you prefer a more specialist approach to a smaller target market that may carry a higher profit margin?
It is widely recommended that small businesses choose the specialist approach, as it is less financially demanding.
Excerpt from 'Niche marketing'
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