Internet business

The Internet has opened up incredible opportunities for rural businesses. It is no longer a necessity to have a large customer base within travelling distance of your business premises in order to accumulate enough sales. You can be running a successful business from the middle of nowhere.

Customers can come from anywhere in the world as long as your products can be sent. The Internet has also created a 'level playing field' in which the small business can potentially compete with large organisations and in some ways even have an advantage over big business due to the fast entrepreneuriaol approach that can be adapted by a small enterprise in particular with regards to keeping abreast of changing market trends.

The key element to success in any business is marketing. If people don’t know that the business exists, they will not become customers and without customers the business dies.

Marketing is a lot more than just advertising. Marketing is about reputation, branding, image and visibility. Within a niche market segment the marketing can become very personal and interactive in its appeal to the target customer.

(Excerpt from 'The Power of Niche Marketing')

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